Majimu lives in Okinawa with her mother and grandmother who runs a small tofu shop. She is stuck in a dead-end job until one day, two encounters change her life: firstly, a call for entries to the company’s internal venture contest; and secondly, her discovery of rum at the bar she always visits with her grandmother. She is captivated by its charm and learns that its key ingredient is sugarcane. Although Okinawa is full of sugarcane, no one is making agricole rum. An idea strikes her: a rum made entirely in Okinawa.

What began as a simple idea grows into something much larger as Majimu’s project moves forward in surprising and unpredictable ways. Funny, warm-hearted and full of charming performances, Purehearted is a joyful, crowd-pleasing film for everyone, rum-lovers and tea-totallers alike. Based on a true story made famous by Maha Harada’s popular novel.

©2025 "Majim of the Wind" ©Harada Maha/Kodansha

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