Purple City is a forward-thinking music festival of the future. This multi-day, multi-venue, all-ages music experience is a youth inspired arts event that is focused on the newest sounds from the global underground. Purple City prides itself in being collaborative & community oriented and the core of the festival is built on the amazing groundwork of Edmonton’s rich and diverse music community. The festival’s eclectic programming and passion for independent music continues to create a one-of-a-kind festival experience that showcases the best talent from our own backyard, in addition to opening our ears to some incredible national and international acts. Purple City’s mandate is to create an event for all ages that is diverse, inclusive and progressive. From psyche rock to punk rock; avant garde to folk, Purple City is music Festival of discovery & indie staples a like. Explore, expand your mind, dance & make new friends at Edmonton's newest destination boutique music festival. For more info visit www.purplecityfest.com

Cherry Pick is a Vancouver, BC–based project making loud-quiet-loud rock rooted in shoegaze and grunge. Built on blown-out guitars and soft, intimate vocals, their music leans into contrast and restraint. It’s an old, familiar formula—played loud, played soft, and meant to be felt.