Purple City is a forward-thinking music festival of the future. This multi-day, multi-venue, all-ages music experience is a youth inspired arts event that is focused on the newest sounds from the global underground. Purple City prides itself in being collaborative & community oriented and the core of the festival is built on the amazing groundwork of Edmonton’s rich and diverse music community. The festival’s eclectic programming and passion for independent music continues to create a one-of-a-kind festival experience that showcases the best talent from our own backyard, in addition to opening our ears to some incredible national and international acts. Purple City’s mandate is to create an event for all ages that is diverse, inclusive and progressive. From psyche rock to punk rock; avant garde to folk, Purple City is music Festival of discovery & indie staples a like. Explore, expand your mind, dance & make new friends at Edmonton's newest destination boutique music festival. For more info visit www.purplecityfest.com

Desire is the synth-pop project of vocalist Megan Louise and legendary producer/multi-instrumentalist Johnny Jewel. Known for their seductive blend of analog synths, disco rhythms, and cinematic melancholy, the band became internationally recognized through the iconic track “Under Your Spell” featured in Drive.Balancing romance and darkness, Desire’s music drifts between intimate heartbreak and euphoric escape — a sound equally at home in underground clubs, late-night drives, and festival stages around the world. Their live performances are immersive, emotional, and hypnotic, earning the band a devoted cult following across Europe and North America.Following the release of Games People Play, Desire are currently working on a new album.

Sook-Yin Lee is a musician, filmmaker and multimedia artist based in Toronto. Her upcoming album, 72RHR, out on May 29/26 on Hand Drawn Dracula, continues her exploration of progressive electronic music and poetic-pop. The band features Lee on vocals and tech, and Dylan Gamble (of Hot Garbage) on guitar. 72RHR is composed, performed, engineered, recorded, and produced by Sook-Yin Lee, mixed by Steve Chahley (US Girls, Vallens, Young Guv) and mastered by Kevin McPhee. Lee's latest movie, which she directed, co-wrote, and co-scored, the Canadian Screen Award-winning PAYING FOR IT, was selected as one of Canada's Top Ten Films. Her songs have been covered by Neko Case, and featured in Brandon Cronenberg’s horror movies INFINITY POOL and ANTIVIRAL. Growing up in Vancouver's influential art-punk scene, Lee has played in myriad bands, with experimental legends CCMC, and she opened for Nick Cave and African-American scholar and poet Fred Moten.

VERTTIGO is a Canadian dream pop project based in Edmonton, AB. Drawing influences from new wave and shoegaze artists of the 80s & 90s, VERTTIGO has carved out a niche all their own. Aesthetically, VERTTIGO is inspired by the darker side of the human condition and reflects on the notion that collectively we are in a constant spiral of love, death, loss, and rebirth… we are living in vertigo. Bands that are comparable stylistically include: Alvvays, Slowdive, Cocteau Twins, and Beach House. Notable festival acts include: a debut performance alongside headliners A Place To Bury Strangers & ACTORS at Purple City Music Fest 2022-2024 (Edmonton), Verboden Music Festival 2023 (Vancouver), Winterruption Festival 2023 (Edmonton), JUNOfest 2023 (Edmonton), Cherry Cult Fest 2023 (Edmonton), and Big Winter Classic Fest 2024 (Calgary). Sled Island 2024 ( Calgary )

Specters of ‘80s goth and post-punk haunt Uncanny Valley. The band’s sound is punctuated by cold-wave synths, supported by velvety basslines, and accented by an unearthly blend of live and mechanical drumming. These haunting goth lullabies are powered by the past as they thrillingly push forwards into the future. - Sled Island 2024