
VICTORIA BC SKA & REGGAE SOCIETY
GARDEN CITY GROOVES FESTIVAL FREE KEYNOTE ADDRESS: Conversations with Alex Cuba: Decades of Navigating the Music Industry
Fri, 20 Mar, 6:00 PM - 7:00 PM PDT
White Eagle Polish Hall
90 Dock Street , Victoria, BC V8V 2A1
Description
Join us for an intimate and inspiring conversation with multi-award-winning Cuban-Canadian artist Alex Cuba. Alex will unpack what it really means to build a lasting career in music. Discussions will touch on the behind-the-scenes realities to cultural identity and somehow sustaining success across changing trends and technologies. This conversation and Q&A offers rare insight for artists and fans alike. Moderated by Caleb Hart.
Event Information
Age Limit
All Ages

Latin
Alex Cuba Trio
Alex Cuba Trio
Latin
Alex Cuba (born Alexis Puentes in Artemisa, Cuba) is a globally acclaimed Cuban-Canadian singer-songwriter now based in Smithers, British Columbia. He earned multiple Juno Awards, four Latin Grammy Awards, and a Grammy Award for Best Latin Pop Album with his 2021 release Mendó, alongside Grammy nominations spanning his career. Wikipedia Cuba’s music fluidly blends Afro-Cuban rhythms with jazz, soul, pop, and rock influences, featuring guitar-driven melodies and bilingual lyrics. He has collaborated with artists like Nelly Furtado, Ron Sexsmith, and Jason Mraz, and his catalogue spans roots-infused sounds with broad appeal. Alex Cuba A trio setup often highlights his guitar virtuosity and seamless interplay with bass and percussion, offering vibrant live energy.