Purple City is a forward-thinking music festival of the future. This multi-day, multi-venue, all-ages music experience is a youth inspired arts event that is focused on the newest sounds from the global underground. Purple City prides itself in being collaborative & community oriented and the core of the festival is built on the amazing groundwork of Edmonton’s rich and diverse music community. The festival’s eclectic programming and passion for independent music continues to create a one-of-a-kind festival experience that showcases the best talent from our own backyard, in addition to opening our ears to some incredible national and international acts. Purple City’s mandate is to create an event for all ages that is diverse, inclusive and progressive. From psyche rock to punk rock; avant garde to folk, Purple City is music Festival of discovery & indie staples a like. Explore, expand your mind, dance & make new friends at Edmonton's newest destination boutique music festival. For more info visit www.purplecityfest.com

Erin Hoagg’s Rare DM is a fully realized audiovisual world: Moody, pulsing, and meticulously constructed. Analog synthesizers throb beneath surreal depictions of the mundane. With a midnight love for the avant-garde, Hoagg dons the glamour of art deco with a fondness for vintage suiting, H.R. Giger, Akira, and fantasy novels. Rare DM seeks solace in the otherworldly, obscured in her enigmatic stage presence. As a trained swing dancer, a glimmer of proclivity for the 1920’s and 30’s shines through — also evident via Hoagg’s signature platinum bob; a “vidal sassoon” take on the flapper era style. With tours spanning across North America, Europe, and Mexico, Rare DM has showcased her immersive DAW-less performance alongside artists including Molchat Doma, Model/Actriz, Xeno & Oaklander, Mareux, and Drab Majesty. Festival appearances include Substance (Los Angeles), Flesh & Steel (New York), South by Southwest (Austin), Coldwaves (Chicago), Verboden (Vancouver), Grauzone (Den Haag), and Black Factory (Kyiv). Stereogum dubbed Rare DM “show-stopping,” while PAPER Magazine praised the viral single “Send Nudes” as “strangely somber yet scintillating.” The track is paired with Hoagg’s self-directed, bike-riding visual that became an early breakout moment — her deadpan, yet kinetic sensuality contrasting the sparsely-populated early days of the COVID pandemic in New York City.

Coming off the back of her gothic shoegaze debut album "Euphoric Recall" released in 2021, MØAA unleashed her second full length album "Jaywalker"; a nocturnal dream pop record featuring pulsing 909 drum machines submerged under catchy hushed vocals and glistening, reverb laden guitars.Since the inception of the solo project in 2021 by Seattle born musician, Jancy Buffington, MØAA has headlined global tours in the United States, Europe, and the UK, performed at the official SXSW 2022 & 2024 showcase, Ypsigrock Festival in Sicily, MIL Festival in Lisbon, and shared the stage with Yves Tumor and The Dandy Warhols and a West Coast tour with LA Shoegazers - Film School - in January 2023. MØAA also headlined "Jaywalker" album release tours in the East Coast, West Coast, and Texas, the East Coast, and two European & UK headlining tours in the spring and winter of 2024 to support the new album.

From Calgary by way of outer space comes BRIDGELAND, the latest project from artist and frontman Chris Zajko (Melted Mirror / The Soft Option). BRIDGELAND is a muscular motorik unit, merging space-age post-punk jams with New Wave sheen and Krautrock structure. The debut EP titled "AUTOMATE" released summer 2024 examines life under late-stage capitalist collapse with a sneering wit and charisma. Combining kosmiche soundscapes and brutalist laser-tight rhythms live to build a vessel to transport the audience through space/time with absurdist rocket fuel in attempt to collectively reach the singularity.

Ghost Fetish is a synth fueled post-punk band from Seattle, WA. The trio’s dance-inducing live performance pulls from new wave, synth-pop and goth music to create a sound that is uniquely their own. The project spawned through a simple taste in analog circuitry and repetitive poetry, but since it's formation has slowly evolved to dig something more organic out from the soils of it's owns origins. Ghost Fetish will release their sophomore album "Sculpture", on June 11th 2026.

Mox Jet is a darkwave/indie rock duo from Edmonton, Alberta, featuring Taylor Jade on vocals and guitar and Daniel Sedmak on bass and programming. Formed in the cold Alberta hinterlands, Mox Jet brings the vibe of '80s goth and post-punk bands into a synth driven sound.

“Darkness and light collide in a melancholic euphoria to explore the liminality of unnerving dualities; where yearning and fear clash, exploration and necessity ravage the mind, art and the grind assault the soul.”-Giles Sibbald, iwannajumplikeDeeDeeAustin, TX, duo TaSzlin Trébuchet (Fuck Money) and Lars Wolfshield (Wolfshield Records) come together in Jet Cemetery, an Electronic project exploring ethereal, rhythmic textures and dystopian soundscapes with probing, poignant vocals and nostalgic, dreamy visuals. Both members have a history as artist activists, advocating for liberation and dignity for all living beings. Their debut full-length, The Canary, is set for release on vinyl, tape, and digitally in Dolby Atmos, in 2026.