Purple City is a forward-thinking music festival of the future. This multi-day, multi-venue, all-ages music experience is a youth inspired arts event that is focused on the newest sounds from the global underground. Purple City prides itself in being collaborative & community oriented and the core of the festival is built on the amazing groundwork of Edmonton’s rich and diverse music community. The festival’s eclectic programming and passion for independent music continues to create a one-of-a-kind festival experience that showcases the best talent from our own backyard, in addition to opening our ears to some incredible national and international acts. Purple City’s mandate is to create an event for all ages that is diverse, inclusive and progressive. From psyche rock to punk rock; avant garde to folk, Purple City is music Festival of discovery & indie staples a like. Explore, expand your mind, dance & make new friends at Edmonton's newest destination boutique music festival. For more info visit www.purplecityfest.com

Erin Hoagg’s Rare DM is a fully realized audiovisual world: Moody, pulsing, and meticulously constructed. Analog synthesizers throb beneath surreal depictions of the mundane. With a midnight love for the avant-garde, Hoagg dons the glamour of art deco with a fondness for vintage suiting, H.R. Giger, Akira, and fantasy novels. Rare DM seeks solace in the otherworldly, obscured in her enigmatic stage presence. As a trained swing dancer, a glimmer of proclivity for the 1920’s and 30’s shines through — also evident via Hoagg’s signature platinum bob; a “vidal sassoon” take on the flapper era style. With tours spanning across North America, Europe, and Mexico, Rare DM has showcased her immersive DAW-less performance alongside artists including Molchat Doma, Model/Actriz, Xeno & Oaklander, Mareux, and Drab Majesty. Festival appearances include Substance (Los Angeles), Flesh & Steel (New York), South by Southwest (Austin), Coldwaves (Chicago), Verboden (Vancouver), Grauzone (Den Haag), and Black Factory (Kyiv). Stereogum dubbed Rare DM “show-stopping,” while PAPER Magazine praised the viral single “Send Nudes” as “strangely somber yet scintillating.” The track is paired with Hoagg’s self-directed, bike-riding visual that became an early breakout moment — her deadpan, yet kinetic sensuality contrasting the sparsely-populated early days of the COVID pandemic in New York City.